Jannik Beyond Sinner

With the 2024 tennis season underway, Jannik Sinner is ranked No.2 in the world. He is the highest-ranked Italian player in history, and at the young age of 22, he is breaking records year after year. With a win under his belt at the Australian Open in January 2024, plus several other prestigious achievements in tow, Sinner has captured the world’s attention.

For Lavazza, Jannik Sinner is more than a global sports ambassador. This partnership combines a shared passion of Sinner and Lavazza’s for excellence and commitment to craft. Lavazza recognizes the importance of nurturing young talent and believes in Jannik’s potential to shape the future of tennis.

After winning his first Grand Slam at the Australian Open in January 2024, Sinner has continued his winning streak by taking 1st place at the Rotterdam Open in February, and emerging victorious at the Miami Open this March. We eagerly await what’s next for the young athlete this season.

The Fox, as he is known to his friends and fans, was reclaimed from an old school nickname to create a personal logo. The ears of the fox represent the mountains of northern Italy, where he spent much of his childhood on the slopes as a competitive skier before his passion for tennis took center stage. The lines of the logo represent the angles on a tennis court and make out his initials, J and S. 

Our ‘Jannik Beyond Sinner’ project reveals a different, more down-to-earth side to the star athlete. Lavazza has followed Jannik’s career since the beginning, and amid our partnership at some of the most prestigious tennis events such as Roland Garros, Wimbledon, the US Open, and the Nitto ATP finals, we have been lucky enough to get to know a bit more about the man behind the champion.

At Roland Garros, we caught up with Jannik to discuss everything from his pre-match rituals to his favorite coffee beverages. Regarding his pre-match mindset, he emphasized the importance of trying to relax, eating a healthy meal, and most importantly, staying focused on the next round. Jannik’s love of food was inherited from his father, a professional cook, and he shared his annual ritual of trying new foods whenever he visits Paris.