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Pleasure makes us human

In the age of AI, Lavazza is excited to introduce Luigi, our charming new robot friend who reminds us that it's pleasure that truly makes us human. Discover who’s joining us in celebrating the joy of coffee.

What makes us human? That’s right, it’s the ability to feel and express pleasure that sets us apart.

Luigi, a lovable office coffee machine, embodies the joy of living “La Dolce Vita” —a way of life that inspires people worldwide to savor life’s pleasures and celebrate the pursuit of happiness through simple, everyday experiences. He’s dedicated to making his human colleagues’ dreams of enjoying Lavazza coffee come true. We believe a cup of coffee is more than just a beverage; it’s a chance to recharge and share special moments with those you care about. It’s all about pleasure.

Although Luigi can only dream of enjoying a cup of Lavazza coffee and experiencing that same joy for himself, he finds great company in comedians and Hollywood stars Steve Carell and John Krasinski. They share a delightful coffee moment with Luigi, bringing a touch of humor and warmth to our story.

So go ahead, treat yourself to the pleasure of a Lavazza coffee!

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The most beautiful things start from a desire for discovery​

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Dolcevita Classico Ground Coffee
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Intensity 3/5

$15.90 $12.72

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House Blend Perfetto Ground Coffee

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Intensity 3/5

$15.90 $12.72

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Opera Intenso Ground Coffee
Opera Intenso Ground Coffee

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Opera Intenso Ground Coffee

Intensity 4/5

$11.40 $9.12

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Italian Roast Ground Coffee
Italian Roast Ground Coffee

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Italian Roast Ground Coffee

Intensity 5/5

$11.40 $9.12

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