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Privacy Policy

Lavazza Premium Coffees Corp. Privacy Policy


Last Updated: May 2022



Luigi Lavazza S.p.A. and its U.S. affiliate Lavazza Premium Coffees Corporation appreciate your patronage and are committed to protecting your privacy. This privacy policy (“Privacy Policy”) applies to all information about you that we collect through websites owned and operated by Lavazza, including, or through mobile features and services or social media applications (individually and collectively, the “Site”), unless a Site contains a specific separate policy or additional policy terms that apply to that Site.  This Privacy Policy does not apply to information that you provide to us through means other than the Site, including but not limited to Facebook®, Twitter®, YouTube® or any other third-party social media site or platform.


We encourage you to read this Privacy Policy carefully to understand what personal information we may collect from or about you through our Site, how we may use or share this information, and what steps you may take to control such use or sharing.


We reserve the right to change this Privacy Policy and without prior notice to you as we may deem necessary from time to time or as may be required by law. We will post changes to this Privacy Policy here, and we encourage all visitors and users of the Site to check this Privacy Policy and the Last Updated date from time to time so that you are aware of any changes or updates.  Use of the Site after any changes to the Privacy Policy have been posted constitutes your acceptance of those changes. Any changes to the Privacy Policy will apply to information collected after the date of such change.





Lavazza Premium Coffees Corporation, a Delaware corporation with offices in 120 Wall Street, Floor 27 New York, NY, 10005, USA is a wholly-owned subsidiary of Luigi Lavazza S.p.A., a company incorporated in Italy with its registered office in Torino, Via Bologna 32 – 10152 – Italy (hereinafter individually or collectively as “Lavazza,”, “LPCC”, "Company," "we" or “us” or “our”)


Lavazza has appointed a Data Privacy Officer (“DPO”) to address any question that you may have about this Privacy Policy or how Lavazza handles and safeguards your Personal Data (as defined below).  You may contact our Group DPO with any questions or to exercise your privacy rights, as set forth in in this policy, at





Personal Data You Provide. We collect and store personal data you voluntarily provide to us through your use of the Site or that we may collect or request in connection with your use of the Site (“Personal Data”).  Lavazza will only collect those categories of Personal Data from you that are necessary to carry out the services provided through our Site.  These categories and examples include:


Identity: Your first and last name, maiden name, username, or other unique identifier


Contact:  Your email address, telephone and mobile phone number, mailing address


Location data:  Geo-location data processed through cookies installed on your computer or smart phone (for more information please see our Cookie Policy.


Internet browsing data: Web-browsing data processed through cookies installed on your computer or smart phone


Account data: Bank data, payment card and any other financial information (individually and collectively, “Financial Data”) are not stored by the Site. We handle payment and financial information in a manner that is compliant with applicable laws, regulations, and security standards. In particular, we or our third-party payment providers, encrypt your Financial Data to prevent the data from being read or accessed by any third parties other than the banks or financial institutions handling the payment services through our Site.


We do not intentionally collect or process any Sensitive Data on the Site.  “Sensitive Data” means Personal Data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health data, data that concerns a person’s sex life of sexual orientation, or sensitive Personal Data under applicable data protection law. 


We collect your Personal Data when you interact with features on our Site, including but not limited to: using a customer order form to purchase products and/or request additional services, creating an account with us, filling out a survey, entering contests, participating in promotions, submitting comments or questions, and requesting to receive our newsletter or promotional information.


To take advantage of certain features that on the Site, such as purchasing a product, you may be required to create an account and/or login credentials by providing your user name/ID or email address and password and other information, or by using one of the available social media authentication methods such as Facebook®, Google+® and Yahoo®.  When purchasing a product, you will also be required to provide information necessary for order fulfilment, such as credit card billing and shipping information.  Certain features of the Site may ask you to provide additional optional information to us.


If you choose to create login credentials using your account with one of the available social media authentication tools, you allow us to access your information which is publicly available (e.g., name, user ID, profile picture) that the Site is given access to. Hence, by authenticating through one of the social media options, you allow us to receive your information that is accessible to the public based on your privacy settings on the relevant social media site or platform. If you do not consent to such access, please do not create an account using a social media authentication method.  We encourage you to review the relevant third-party privacy policy and any terms and conditions for the method you choose to utilize for authentication.


Information Collected from and By Third Parties. In some cases, we may also collect information from third-party sources, including our social media sites and other sites with which we may partner on Lavazza branding promotions. For example, if you post a comment on our Facebook page, we may collect and use that information as described in this Privacy Policy. Please note that we may combine this information with other information that we collect about you and use it as described here.

 We may collect non-Personal Data relating to the Services, that is, information that does not personally identify an individual (“Non-Personal Information”).  The Non-Personal Information we collect includes how you interact with our Site, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Site.


We will not use Non-Personal Information to try to identify you, and if we associate any Non-Personal Information with information that personally identifies you, then we will treat it as Personal Information. As discussed in more detail below, we sometimes use cookies and other automatic information gathering technologies to gather Non-Personal Information.




We use the information that we collect from you for the following purpose(s):


Registration to our website: the procedure of registering to our website, through the creation of an account or the use of an already-existing social network account, allows you to use the website as a "Registered User" and to access a series of exclusive services offered through it. The provision of such data is optional. The legal basis for processing is the implementation of pre-contractual measures to which the data subject is party.


Access via the use of social networks may involve accessing Personal Data other than the data provided at the time of registration to our portal, on the basis of the authorizations you have provided to these social networks and as permitted under their privacy policies.


Management of requests:  Personal Data will be collected in order to manage and answer requests about the products and initiatives of the various brands of the Lavazza Group. The legal basis for this processing is the implementation of pre-contractual measures to which the data subject is party.


Purchase of products: by using our website you may purchase Lavazza products as a Registered User (and in this case you do not need to re-enter your Personal Data every time you purchase a product) and as a non-Registered User (re-entering the required data each time in order to complete a purchase). Both these cases require the processing of your Personal Data.


Your Personal Data will be processed in order to manage orders and payments, and to fulfil our administrative, legal and accounting obligations, as well as to contact you for any information regarding your purchases (for example, information on the status of your orders). Making a purchase is optional, but if you choose to make a purchase, we must provide Personal Data necessary to complete the purchase.  The legal basis for the processing is the performance of the Contract to which the data subject is party.


Marketing: under to your specific consent, we may process your Personal Data in order to send you commercial communications, as well as to invite you to take part in our promotional initiatives, to participate in our events and to register for our newsletter. The legal basis of this processing is the Consent of the Data Subject, which can be withdrawn at any time.


Participation in competitions and give-aways: we may process your Personal Data so that you can participate in competitions and give-aways. The legal basis for this processing is the implementation of pre-contractual measures to which the data subject is party.


Profiling: subject to your specific consent, we may process your Personal Data for profiling purposes, namely for analysing or predicting your tastes, potential habits and consumer choices, so that we can offer you products, services, promotions and customised commercial communications. The legal basis of this processing is the consent of the Data Subject, which can be withdrawn at any time.


Profiling may also be performed through the use of first-party and third-party cookies.  We therefore invite you to read our Cookie Policy. This processing may be carried out under the condition that you provide your specific and optional additional consent.


Analysis and operations purposes: the Personal Data you have provided when interacting with Lavazza and the information regarding this interaction will be collected in our database and will be used in non-Personal Data form to analyze and improve the services we offer, to assess the efficiency of the activities and initiatives promoted by Lavazza and to conduct statistical analysis on the composition of the database.  We also use Personal Data and non-Personal Data to manage and maintain our IT infrastructure, to comply with applicable contractual, legal and regulatory obligations, and to exercise our legal rights. The legal basis of the processing is the legitimate interest of the Data Controller.


Any other purpose for which you have provided your specific consent can be withdrawn at any time.




The provision of your Personal Data is optional. However, we may not be able to provide certain services to you if you choose not to provide your Personal Data (e.g. to place orders and make purchases, to participate in competitions and giveaways, to be sent the newsletter, etc.).


The compulsory or optional nature of the provision of your Personal Data will be marked each time using symbols (e.g. “*”) placed next to the information that requires the provision of data for the respective purpose.





Your Personal Data may be disclosed in the following circumstances:


· We may share your Personal Data with our parent, subsidiary, and affiliated companies, in the course of our business operations.  We share your Personal Data with employees and personnel of Lavazza as necessary for business purposes, such as processing your order or payments, customer service, system administration, legal and compliance purposes, and promotion and marketing;

· We may share your Personal Data with our third party service providers, who are authorized by Lavazza to process Personal Data on our behalf, and who are committed to comply with an appropriate contractual or statutory obligation of confidentiality.  These service providers perform certain business functions for us, which may include marketing, data analysis, and IT and website services. We may provide your Personal Data to these third-party agents, consultants and contractors to perform those functions on our behalf;

· We may share your Personal Data with law enforcement agencies and public authorities when we believe in good faith that we are required to by applicable law, regulation, legal processes or government requests or in the good faith belief (e.g., to conform with applicable regulatory requirements or to comply with legal process served on LPCC), to act under exigent circumstances to protect the personal safety of users of LPCC, its Site, or the public, to enforce the terms of any of our policies, or protect the rights, property or safety of LPCC, our associates, or our customers. This may include assistance in fraud protection and investigation.

· In case of a substantial corporate transaction, such as a merger, consolidation, asset sale, or a transaction involving the transfer of some or all of our business assets, or in the unlikely event of bankruptcy, we may share your information with business entities or people involved in the negotiation or transfer.





We will process your Personal Data will be processed with the use of electronic or automated means and manual methods, for the purposes for which the data has been collected, via databases, electronic platforms managed by Lavazza or by third parties (appointed as “Data Processors”), integrated IT systems of Lavazza and the aforesaid third parties, and/or websites owned or used by Lavazza.


Your Personal Data will be processed using methods designed to protect confidentiality and only by people trained and authorised to process it. Lavazza, as Data Controller, adopts appropriate technical and organisational measures designed to ensure a level of security appropriate to the risk presented in relation to the processing.


The Personal Data you provide will be collected and processed in US and transferred to Italy, in the European Union, and may be accessible by the companies forming part of the Lavazza Group and/or third-party companies that carry out the processing activities on behalf of the Data Controller, as Data Processors.


The Data Controller has made a list of Data Processors, which is constantly updated and can be viewed by contacting the Controller.


No data transmissions over the Internet, however, are guaranteed to be completely secure. While we strive to protect your data from unauthorized use or disclosure, subject to applicable laws Lavazza does not warrant or guarantee the security of the data that you provide to us.





Lavazza will retain your Personal Data for as long as it is necessary to fulfill the purpose for which the data was collected and generally as stated below, unless a longer retention period is required or permitted by law.


· Registration to the Website: The Personal Data you have provided in order to register to the Website will be stored for the entire period of time that you are registered on the Website. If your account is inactive for 24 consecutive months, it will be deleted.

· Your invoice data will be kept for as long as it is necessary to guarantee the correct execution of your order(s) and the fulfillment of the related administrative, legal, and payment obligations.

· The Personal Data collected for profiling purposes and for the sending of promotional and advertising material, for which consent has been given, will be stored for a period of time of no longer than 12 and 24 months respectively or for any other period of time that may be indicated by the supervisory authorities. If you have not provided the above consent, your Personal Data will be made anonymous and used for statistical analysis.

· Personal Data collected for the management of prize competitions and transactions will be kept for the entire duration of the prize competitions and transactions and for a period of time afterward to ensure the correct execution of the contract and the fulfillment of the related administrative and tax or other legal obligations.





You may exercise any of the following rights under the GDPR in connection with your Personal Data by sending a request to us using the contact information below (“Data Subject Request”):


- the right to obtain confirmation as to whether or not Personal Data concerning you exists, regardless of it being already recorded, and communication of such data in intelligible form;


- the right to withdraw the consent you have given for the purposes of the processing at any time;


- the right to access, rectify, erase and limit the processing and portability of your Personal Data;


- the right to object to its processing any time you wish; 


- the right to commence proceedings before the competent supervisory Authority, if you think that the processing of your data is contrary to the laws in force.





If you are a California resident, the categories of “Personal Information” (as defined by the California Consumer Privacy Act, as amended (the, “CCPA”)) that we collect, as well as the purposes for which we use them, are described above in Sections 2-3.  Additionally, you have the following rights in connection with your Personal Information:


Right to know: you have the right to make two requests per year about our collection and use of your Personal Information over the past 12 months: a) the categories of Personal Information we have collected from you; b) the source and purposes of the collection; c) the data stored; d) the categories of third parties with whom we share your data; e) if we shared your Personal Information for a business purpose and the categories of Personal Information that each category of recipient obtained.


Right to deletion: You have the right to request deletion of your Personal Information that has been collected and retained from you, unless their conservation is necessary to fulfill a legal obligation (e.g. administrative and tax obligations, etc.) as well as for the execution of a contractual relationship, etc., as required by law.


To exercise these rights, please email us at


We will not discriminate against you in terms of services, the level or quality of services, or pricing for exercising any of your CCPA rights, although in some cases the deletion of certain Personal Information may render it technically impossible to provide certain features of our services to you. If you make excessive requests, we may charge a reasonable fee as permitted under the CCPA.


We do not and will not sell Personal Information about you, as defined by CCPA. We also have not done so for the last 12 months.


10) Right to Opt-Out of Data Sales for Nevada Residents


We do not sell your covered information, as defined by Section 603A.320 of the Nevada Revised Statutes.  If you reside in Nevada, you have the right to submit a request to us at regarding the sale of covered information.  Please include "Nevada" in your email subject line and include the following information in your email: your name, Nevada resident address, and email address.  We will respond within sixty (60) days of receiving your request. 




If you have any concerns or a complaint about how we have used your Personal Data, if you wish to exercise the aforesaid rights or you wish to have more information on the processing of your Personal Data, please write an email to or to Group Data Privacy Officer at





Our Site may contain links to other websites and our Site may be linked from other websites, including websites of our partners or other third parties, which are not under our control. We provide these links on our Site as a customer convenience and to allow advertisers, including our partners, to promote their own sites or products, and we do not endorse those sites, companies or their products or services. Also, when you link to our Site from another site, the originating site may collect information about you. We do not review, control or monitor the practices, information or materials on any other websites, and are not responsible or liable for the communications, information, content or materials from or the practices and policies (including without limitation privacy or data collection practices or policies) of any of those sites. In addition, any links to these third-party sites may also contain cookies or other tracking devices.


When you leave a Site, you should note and read the terms and conditions and privacy policies of each and every website that you visit. You should also independently assess the authenticity of any website which appears or claims that it is one of our Sites (including those linked to through an email).  The terms of use and privacy policies of those third parties apply to their cookies and other tracking devices. We are not responsible and have no control over those cookies or other tracking devices.  You are responsible for understanding and adhering to any other website's terms and conditions.





Our Site is not intended for use by children under 16.  We do not knowingly solicit or collect Personal Data from anyone who is under 16.  We do not sell products for purchase by children under 16. In case we determine upon collection that a user is under this age, we will delete his/her Personal Data. 





If you have any questions about the Site or by mail at Lavazza Premium Coffees Corp., 120 Wall Street #27 floor, New York, NY, 10005. For questions about our Privacy Policy, please contact us by email at or our Group DPO at