This summer marks the launch of Lavazza’s new Ready to Drink Cold Brew, celebrated with pop-up events across the country.
To kick off this series of exciting events, Lavazza has brought the sights and sounds of Italy to Madison Square Park in New York City, transporting guests with a larger-than-life immersive experience.
Next it was off to the races in Miami, where Lavazza helped F1 fans cool off with samples at the Grand Prix Off the Grid Festival.
Cold Brew Cans were paired with the best of the local food scene at Taste of Chicago, offering guests a taste of the four organic Cold Brew flavors now offered.
To round out the summer of refreshing Ready to Drink Cold Brew, Lavazza made an appearance at This Ain’t No Picnic, soaking up the great music and Los Angeles sun.