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The approach of our Group to carbon neutrality begins by reducing emissions along Lavazza's entire value chain, from coffee cultivation to the product's end of life throughout all the intermediate stages. Because we are aware that all emissions cannot be completely reduced, Lavazza has begun a carbon offsetting program on residual carbon emissions, for those that could not have been reduced. In 2020 we began our journey by offsetting direct emissions and achieving complete emissions neutrality for the Group's offices and production plants. The ultimate goal is to achieve complete carbon neutrality by offsetting all indirect emissions, i.e. all emissions generated along the entire value chain from the cultivation of green coffee, from packaging, from the distribution of the final product, from the use and disposal of products.

At product level, for the Lavazza Blue coffee system capsules, we offset all our annual carbon emissions related to the sold volumes.

Since climate change is a global issue, the impact of a ton of carbon emitted somewhere in the world can be neutralized by reducing or capturing a ton of carbon somewhere else - this is the principle of carbon offsetting (also named CO₂ compensation).

This carbon reduction (or sequestration) is achieved via specific carbon projects, very often located in developing countries.

These projects generate carbon credits, where 1 credit = 1 ton of CO₂ emission reduced or sequestrated. The carbon savings are done using internationally recognized methodologies and are regularly checked.

In addition to the carbon reduction or carbon sequestration, some of these projects also provide other environmental, social and economic benefits such as the biodiversity preservation, employment, increase of daily salary, educational and health support. Supporting these projects is a way to improve livelihoods of local communities in a sustainable manner while tackling climate change, hence contributing to the achievement of the Sustainable Development Goals of the United Nations.

The Blue carbon emissions offset capsules are an important step for Lavazza Group, which aims to bring all the companies and products of the group to carbon neutrality, as required by the Lavazza Group Roadmap to Zero. This path is consistent with the commitment of the Lavazza Group to adhere to the United Nations Sustainable Development Goals, in particular by responding to the targets of the SDG 12 (Sustainable Development Goal: responsible consumption and production) and SDG 13 (Sustainable Development Goal: combating climate change).

Specifically, compensation projects aim at reducing or CO₂ emissions. Every ton of CO₂ reduced or abducted generates 1 carbon credit.

Effective emission reductions (or seizures) are accurately measured with rigorous calculation methodologies and verified by third parties. After this verification process, carbon credits are issued on the market and are put available on an international electronic carbon register. B28 All operations are thus traced and publicly available. Once used for clearing purposes, credits are withdrawn to avoid double counting. Offsetting takes place by supporting reforestation, sustainable agriculture and renewable energy projects in developing countries; those projects are outside our supply chain, and are capable of generating quality carbon credits compliant with the highest international standards (VCS, CCBA, CDM). 

Our approach to the carbon neutrality is a purely voluntary act. This path is consistent with the commitment of the Lavazza Group to adhere to the United Nations Sustainable Development Goals, in particular by responding to the targets of the SDG 12 (Sustainable Development Goal: responsible consumption and production) and SDG 13 (Sustainable Development Goal: combating climate change).

All compensation projects aim at reducing or CO₂ emissions. Every ton of CO₂ reduced or abducted generates 1 carbon credit. The effective emission reductions (or seizures) are accurately measured with rigorous calculation methodologies and verified by third parties recognized by the UN. After this verification process, carbon credits are issued on the market and are put available on an international electronic carbon register. All clearing operations are thus traced and publicly available. Once used for clearing purposes, credits are withdrawn to avoid double counting. Offsetting takes place by supporting reforestation, sustainable agriculture and renewable energy projects in developing countries; those projects are outside our supply chain, and are capable of generating quality carbon credits compliant with the highest international standards (VCS, CCBA, CDM). 

The Blue CO₂ emissions offset capsules are a relevant milestone of the “Roadmap to Zero” plan which aims at reducing and compensating the indirect emissions along the entire supply chain upstream and downstream of Lavazza operations (green coffee, pack, transport, disposal). In addition, for direct emissions, Lavazza has reduced and offset its emissions at Corporate level (production plants, commercial offices, offices) since 2020. The neutralization of indirect emissions will take place gradually and will be achieved through progressive annual quotas represented by products & brands.

Most of the offsetting projects that exist today are located in developing countries. The social benefits linked with these projects have a noteworthy positive impact on the local communities located where the project is implemented.