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COFFEE TO BE REBORN 

Lavazza’s commitment to restore hope to the communities of Guatemala.

By the Lavazza Team 2–3 minutes

Since its creation in 2004, the Giuseppe and Pericle Lavazza Foundation has promoted and financed international sustainability projects in coffee-producing countries. With the aim of boosting production and enhancing coffee quality and promotion, the Lavazza Foundation supports the environmental, social, and economic development of these countries, while encouraging the entrepreneurship of its coffee producers and improving their living conditions.

THE VERDAD Y VIDA ASSOCIATION

For this reason, in collaboration with the Verdad y Vida Association, the Lavazza Foundation launched the “Coffee to be Reborn” project to support a group of 20 Maya Poqomchí women, between the ages of 16 and 55, in their ambitious project to produce and market coffee grown in San Lucas, an indigenous community located 18 km from the main town of San Cristóbal Verapaz. Nowadays, there are more than 175 women who have resumed their work in the production of quality coffee, making enormous strides in its marketing by putting it on the market for over 1,000 people.  

The Verdad y Vida Civil Association (founded on January 18, 2012) follows a population made up of families, women, men, and young victims of violence, actively operating in the areas of San Cristóbal Verapaz and Santa Lucia Cotzumalguapa. This association primarily focuses its attention on Maya Poqomchí women, providing them with organization, training, education, and healthcare.

A PROJECT TO LOOK TO THE FUTURE

The project’s goal is to train the beneficiaries on effective production and marketing, organizational and logistical support, and the fostering of partnerships with similar local and regional organizations. 

All of this will serve to enhance local excellence and restore hope to the communities of Guatemala. 


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