My LAVAZZA
A PROJECT FOR ECUADOR, A COUNTRY FULL OF RESOURCE
Since 2004, the Giuseppe and Pericle Lavazza Onlus Foundation has been operating in 19 countries and on three continents to develop sustainable entrepreneurship and to generate an improvements in the living conditions of the entire community in which it operates.
Each project also aims at the diversification of production to combat soil impoverishment, and reforestation to promote the conservation of the ecosystem.
IN SUPPORT OF ECUADOR
Among the initiatives carried out by the Foundation, there is one in collaboration with COSPE to help Ecuador invest in the resources that the earth can offer by helping producers and families.
In 2014, the collapse of oil, the reduction in exports, and the economic slowdown of some strategic partners led Ecuador to a crisis situation that continues today, causing a new increase in poverty and inequality.
LEARNING TO GROW
For this reason, the Lavazza Foundation and COSPE have entered into a broader project called "Correct Cocoa: strengthening the cocoa and coffee supply chains for Ecuador's food sovereignty" which focuses on the improvement and standardization of production, the strengthening of associations, and the marketing and promotion of agroecology and food sovereignty.
The goal is to strengthen the coffee supply chain in Ecuador, in the provinces of Carchi and Imbabura, to optimize the pre- and post-harvest phases, consolidate producer associations, and establish a small roasting company to increase the income of beneficiary families from the sale of coffee by 20%.
