La Reserva de ¡Tierra! is our collection of sustainable quality blends dedicated to professional baristas.
Every blend in the La Reserva de ¡Tierra! range contains beans from territories and communities involved in social responsibility projects, promoted and managed by the Lavazza Foundation.
La Reserva de ¡Tierra! blends are synonymous with excellence and sustainability: sourced from Rainforest Alliance Certified or organic certified farms, carefully selected and gently roasted to bring you a unique sustainable taste experience of coffee origins.
The Lavazza Foundation promotes and finances international sustainability projects in the countries where coffee is cultivated.
¡Tierra! is the name of the sustainability projects started by the company in 2002. These projects, which benefit three small communities of coffee growers in Peru, Colombia, and Honduras, are now a part of a larger sustainable project managed by the Lavazza Foundation (directly or in partnership with suppliers, International Organizations, and NGOs) across 17 countries in 3 continents, involving 24 projects and over 97,000 beneficiaries.
Lavazza has always bought its coffee directly from growers and local coffee traders on the basis of specific selection criteria developed thanks to the technical support of our coffee experts.
La Reserva de ¡Tierra! beans are carefully selected and roasted through a combination of the traditional drum method and air convection. Thanks to our “gentle” roasting, we guarantee a lingering flavor and the preservation of aromas.
Lavazza La Reserva de ¡Tierra! range is a complete offer in terms of taste profile and extraction systems. Aromatic, balanced, and intense coffee blends are available in the Espresso, Filter, and Blue Capsules, to satisfy all tastes and meet all operational needs, for a unique coffee experience every time.
The Lavazza Foundation trains a total of 1,000 household members in Good Agricultural Practices (GAP), through more than 35 farmer organizations, so they can adapt to climate change and enhance organizational development.
When the FARC conflict ended, the Lavazza Foundation fostered the rebirth of coffee plantations through the improvement of quality and productivity, and introduced the Rainforest Alliance Sustainable Agricultural Standard.
A three-year cycle of training to improve the well-being of 25 small coffee farming communities through technical assistance visits, digital field data collection, and training in sustainable agricultural practices.
The Lavazza Foundation is improving the competitiveness of coffee production through the direct support of about 1,000 smallholder coffee farmers and their families. The local farmers’ organization received UTZ certification (now part of the Rainforest Alliance) and was supported by Lavazza in providing services to its members and fostering women’s participation.
The Lavazza Foundation is increasing the resilience of 900 coffee producers by training them in production and post-harvest practices and how to build 60 solar dryers, and by offering management courses for cooperatives.
It also helps the coffee plantation renovation by implementing new plots of coffee.
*Min. 30% to 100% certified coffee
The Rainforest Alliance seal means that farmers follow more sustainable farming practices that protect forests, improve their livelihoods, promote the human rights of farmers, and help them mitigate and adapt to the climate crisis.
The community of baristas and coffee lovers aiming to support farmers and spread good coffee culture, in the name of sustainability. Discover our day-by-day commitment to produce better coffee and better products, from plantation to cup.
Every day, the Lavazza Training Center holds training courses for professionals, providing an in-depth understanding of the raw materials and the processes of transformation in order to promote a culture of quality coffee.
The Lavazza Training Center has also obtained an official certification as a Premier Training Campus from the SCA — Specialty Coffee Association — the world’s most distinguished Association for the promotion of excellence in the world of coffee.
Lavazza is also the first coffee company in Italy to contain a “Q-Grader” tasting room, which is to say a special room where the qualification awarded by the SCA to green coffee tasters can be obtained.