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In-Store Solutions

La Reserva de ¡Tierra!

By choosing La Reserva de  ¡Tierra! , we select a coffee that guarantees a unique and sustainable experience. The in-store materials convey this message to the consumer.

From social responsibility projects to initiatives that improve environmental conditions and the production techniques within coffee producing communities, this collection will allow customers to experience the flavors from the countries of origin, thanks to a distinctive design, and sustainable and quality products.

Design and features

A story of sustainability behind every cup.

Our collection of sustainable quality blends, dedicated to professional baristas. The ideal solution to differentiate your business and be enveloped by fascinating stories from distant lands.


Art & Design empower the ¡Tierra! identity. Reinvented by Raikhan Musrepova, each material features a new graphic pattern.


The Linea Essenzia seeks to embody the purity of coffee through the use of natural materials and warm colours.


Our equipment, communication, and colors are exclusive to Lavazza and convey our commitment to sustainability.


Choosing ¡Tierra! provides access to an unmissable visual experience.

Enjoy the sustainable world of La Reserva de iTierra!

La Reserva de iTierra! experience

Make your business's coffee experience engaging, with fine details and sustainable products.

Your sustainable stories

The design revisits the origins of the coffee beans, the places where their essence comes to life.

La Reserva de iTierra! equipment

This design will make your business more inviting, with sustainability always at the heart of it all.

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Discover all the Lavazza collections available for in-store solutions. Give your business a boost.

Discover all the Lavazza collections available for in-store solutions. Give your business a boost.

In-Store solutions
In-Store solutions


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