My LAVAZZA
SOCIALIZING OVER COFFEE IS NETWORKING
No matter where they are in the world, for most people a cup of coffee is a relaxing and vital daily practice. It is the backbone of several rituals and traditions around the world. It provides a space in time where we can catch a break during our busy day.
It is a much-needed little moment of self-care.
Whether it's that fresh pot that gets you out of bed each day, that recharging post-lunch espresso, or that glorious afternoon coffee break, a sip of coffee can add a little bit of magic to the day.
COFFEE CAN BE PAIRED WITH GOOD CONVERSATION
How often have you heard the phrase “let’s discuss this over a cup of coffee”?
Coffee is one of the oldest drinks connected to a social activity: the act of coming together to enjoy a cup of coffee.
Each sip is a little break in your busy day, a great way to recharge and bond. Coffee provides partners, family, friends, and colleagues with the perfect opportunity to get to know one another a little better and/or catch up in a relaxed setting.
COFFEE CREATES A SENSE OF COMMUNITY
Coffee is one of the most widely consumed beverages in the world today because it brings people together.
Nowadays, coffeehouses are one of the most popular gathering places. It is the perfect casual setting to meet up with friends or co-workers, grab a cup of coffee and chat. In a work environment, this is the best moment to share thoughts, discuss ideas, and network with colleagues and clients.
COFFEE IS A SHARED CONNECTION
Even though coffee traditions may differ from person to person, drinking coffee is a social activity that everyone can partake in.
While coffee can be a great way to get your day started, it can also be an excellent point of connection. This applies to connections in the business world as well. Sharing a cup of coffee can be the best way to bring together people from diverse backgrounds and have them share a common experience that everyone can enjoy. It creates a small space in a busy day where people can take a break, reflect, and, most importantly, brainstorm.
In today’s world, a coffee break is not just about socializing, it is also a fundamental networking tool.
